New – Fresh Look
Yahoo unveiled its new logo to refresh its identity. The new purple background logo is designed by Pentagram, the firm known for its Sans-serif font logos. Pentagram also designed logos for Citibank and New York City’s OMNY system. During its 25yrs. life It is for the second time yahoo, redesigned its logo. Earlier it redesigned it in 2013.
The Updated Yahoo Mail app
The company also announced an updated version of Yahoo mail app. The updated mail app offers multiple tabs for different views. Like tab to view only attachments, overall deals, and grocery view, which shows grocery discount based on your membership card. New tab added to unsubscribe any mails or updates with a single tap. The app has been updated to make it single-hand usage friendly.
With the new logo and updated app, Yahoo tries to rejuvenate its market share.