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The Bitter Truth: For Chinese App TikTok, India is no.1 consumer with highest downloads of around 42 million in 1st qtr. of 2019

Image Source : unsplash.com/@mpumelelomacu

The Background as you know somewhat…

TikTok is a short video making social media app. It is used for creating a short video, which can be shared with the world in a way you want.

Last week on April 25th, Madras High court lifted the stay on a download of TikTok app.

And now after almost a week, TikTok is back with a bang on Apple’s app store and Google Play store very much free to download.

Why it was banned?

The app was banned in India because it was considered as degrading and spoiling the Indian culture. The cases of accidental death while recording the video on Tiktok were also reported. Women and children are using it and it may become abusive for them.

What’s the logic, why the app should not be banned?

TikTok’s owner ByteDance argued that ban against TikTok “only hurts the civil right to free speech and “amounts to curtailing of the rights of the citizens of India”.

Therefore, it shouldn’t be banned.

But the important reason is India is the Key Market for TikTok

India is the no.1 consumer for the TikTok app, as, during the 1st quarter of 2019, around 42million people downloaded the app.

And the following statement was filed by the company to courtBanning has had an adverse impact on the user base of this app, losing close to 1 million new users per day. It is estimated that approximately six million requests for downloads could not be affected since the ban came into effect.

And the app ban is causing a loss of $500,000 a day to the company and has put jobs of more than 250 at risk. This shows how much important the Indian market is for the TikTok app.

And now, the app is back with a bang!

After lifting the ban, the company is working on safety measures. TikTok is running a quiz for online account safety awareness and around 5million people took part in it during the first round. The company mentioned that it will work to enhance app account safety and to create a safe and better in-app environment. The new safety features of the app will make users digital lives easy.

The Starterr View

India is having around 65% of its population below 35 years of age. It means it provides a very lucrative market for apps like TikTok. Therefore, app makers will take every possible step to attract Indian users. But it is up to us to decide, how as a youth we want to spend our time. We can say that the TikTok app is the much more advanced version of the selfie feature.

How much time do we spend daily on making just timepass TikTok video and sharing it?

Have you ever analyzed? OMG, we already spent our too much time.

In India Chinese crackers are banned, people boycott Chinese products but for Chinese app TikTok, which is taking us away from the Culture, we don’t have any issue!

Our question:

If TikTok app is so useful and important then why Indian engineers don’t create an equivalent Indian app? Can you imagine how much revenue and job opportunities it may create!

Share your views.

What do you think?

The Starterr

Written by The Starterr

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